&Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Q&As

Can SEO Agencies Have a 'Special Relationship' with Google?

Many SEO agencies claim to have a special relationship with Google, and so they promise “guaranteed rankings.”  These SEO agencies are to be avoided, as there is not one SEO agency that can promise th...

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What was the Google Payday Loan Update?

Google launched an algorithm update in June 2013 which became known as the payday loan update.

This update was aimed at penalising or reducing the rankings of pages that achieved high search engine...

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What is Bounce Rate?

The bounce rate of a website is the percentage of visits that end with a visitor having only looked at one page.

Bounce rate is a key measure of the effectiveness of your website, as it shows how e...

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