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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Should I Bold and/or Italicize my Keyword Phrases in my Copy?

This is a frequently asked question, and one that many SEO's provide a fluffy answer one. In general, it is definitely more important to include your keywords in other areas of your website such as th...

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Why are Such Low Quality Websites Ranking in Google?

This is a very interesting question, and one which baffles a lot of SEO’s. Google has and will continue to take the user experience on their search engine seriously, and as such, they always try to pr...

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Can Search Engines Index Dynamic Sites with Query Strings in the URL?

No, search engines can only index pages that appear on your website server, and because these pages are created by searches through your website they don't actually exist in the eyes of search engine ...

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Is my Website Banned in Google?

Well, if you have gone with a dodgy black-hat SEO company then the answer is probably yes! To determine whether your site has been banned in Google, a simple and easy technique is to insert “site:doma...

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How can I Automate the Link Building Process?

Oh dear, I think we have a black-hat SEO in our community! The link-building process for any website should be based on a targeted campaign that is carried out manually. Yes, you can automate link-bui...

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Should I buy Keyword Rich Domains?

Well, it depends on whether you are talking about one domain or numerous domains to manipulate search rankings. I am hoping you are talking about the former (one domain) as this is seen as a legitimat...

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What Should I do About Competitors who Spam the Search Engines?

If you feel your competitors are taking an unfair advantage through spamming the search engines, you’re certain to feel frustrated.In fact, you’ll probably want to visit Google’s headquarters yourself...

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Do I Need to Make Sure my Files are not Buried Deeply in Multiple Directories on my Server?

Where your website files and pages are located on your server doesn't make any difference to your SEO.  However, where your files and pages are located on your website, and how easy they are to find b...

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Should I Create a Blog for SEO Purposes?

This is a great question, and the answer is definitely yes. However, I wouldn't suggest just creating a blog for SEO purposes, but also for building a community, responding to customers, producing vir...

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Can SEO Companies Really Have Special Relationships with the Search Engines Like Some of Them Claim?

No, they can’t. If any SEO companies tell you this, then they might be up to a number of things.

  • They might be merely trying to dazzle you with knowledge that “no one else” knows, but is merely ...

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