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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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How Can I Find out How Much Traffic my Competitor's Site Receives?

If your website is set-up correctly, you should have some traffic software such as Google Analytics to measure the visits that your website achieves, how they interact with your website, and how valua...

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Should I Optimize for the Plural or Singular Form of my Keyword Phrases?

There is no definite answer to this question, and is purely depends on your situation. Search engines, and in particularly Google, are getting much smarter and their technology can detect the differen...

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If I Have an All Graphical Page, Where can I Place Keyword Phrases for the Search Engines?

The immediate answer you might jump to is “in the alt tags.”Unfortunately, alt tags don’t mean anything to the search engines if the image isn’t clickable.Therefore, it is worth asking yourself if i...

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Will Switching Server Hosts Affect my Search Engine Rankings?

Not if you’re making a like for like swap to a server with similar resources.If you’re moving from a dedicated server to a shared or VPS solution, for example, then you won’t see any immediate impac...

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How do I Get my Files Indexed by the Search Engines After a Redesign Where File Names Have Changed?

Use a 301 permanent redirect to ensure that all old URL’s point to the new and updated pages.

It is also worth submitting a new sitemap to Google, ...

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Should I Add a Robots Follow Meta Tag to my Pages?

You don't need to do this, as search engine spiders are automatically set to crawl all pages by default.

If you have any pages that you don't want to be crawled or indexed, you can add a no follow ...

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How Can we Minimize Traffic Loss After a Domain Name Change?

If you take the correct steps when launching your new website this shouldn’t be a problem that affects you too much.You can simply add your new domain to the DNS, and people can access your site usi...

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What's the difference between SEO and SEM?

The easiest way to explain the difference is that SEO (Search Engine Optimisation) is part of SEM (Search Engine Marketing). SEO simply comprises of optimising the web property for search engines via ...

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What's the Difference Between Paid and Organic Search Listings?

A paid listing is an advert.These will be displayed in the search results as ‘Ads related to (your search term).’Website owners pay for their sites to be advertised at the top of the search rankings, ...

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What's on-page SEO?

On-page optimisation includes the improvement of a website's visibility by manipulating titles, headers, content, images, and the internal linking structure; basically anything that is contained in th...

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