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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What's off-page SEO?

Off-page optimisation deals with improving a site's visibility by manipulating off-site factors such as links from other websites. In recent years, it has become easier to manipulate on-page factors, ...

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Should I Rank My Own Content or Articles on Other Sites?

Yes, but it shouldn't be the only thing you do.

Modern SEO means that earning backlinks is far more favourable than building them yourself, especially as you don't know that the article and backlink yo...

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What Other Factors Affect Rankings Besides Backlinks?

Achieving SEO success used to be closely linked to how many backlinks you had pointing at your site. While backlinks are still important, the type of link and the quality, relevance, and authority o...

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Does Domain Age Help?

Matt Cutts, Google’s Head of Webspam, says that once a site is more than two or three months old, domain age shouldn’t make a difference.

Why is it the case then that older sites rank higher in s...

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Why Would I Want to 301-redirect an Aged Domain?

To being answering this question it is important to understand the definition of what a 301 redirect actually is. A 301-redirect actually refers to the status code of the page, so what is the current ...

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What is rel="canonical"?

If you have similar content featured on several pages (two or more) on your website, you can use the rel=”canonical” tag to tell Google which page you want them to index and display in search result...

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What's the Truth About Duplicate Content?

Now, there is no instant duplicate content penalty, but if someone steals your content you can report it to Google and ask for it to be removed from their search results.The increasing use of Google...

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What is a doorway page/cloaking?

A doorway page is something used in Black Hat SEO for spamdexing purposes.This is when webmasters or SEO agencies attempt to manipulate search results by spamming the indexing process.Using doorway ...

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What Are Meta Tags?

Meta tags are placed into the coding of a web page.They are a type of HTML code that are written after the title tag. You’ll hear about meta tags and meta data a lot when working around SEO. In this c...

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What is the "Freshness" Factor?

The freshness factor is something written into search algorithms to ensure that as much new, fresh, and relevant content as possible makes its way into the highest search rankings.It was introduced so...

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