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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What is a C-class IP and why should I care?

You probably already know that your IP address is your ‘online address.’ A C-class block of IP addresses are ones that are next to each other, in terms of the numbers in the address itself. In the c...

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What is LSI?

LSI stands for Latent Semantic Indexing. LSI is how search engines crawl and index web content quickly in order to ensure the most recent and relevant results are on display for each search term.


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Should I Build Links for Human Beings or the Search Engines?

If you’ve been undertaking SEO activities for a number of years but haven’t been keeping up to date with the industry, then you might still be building links for search engines.Years ago, link quant...

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What's the sandbox?

Heard the theory that you can't rank in Google or any other search engine until a specific period of time has passed? Many webmasters believe that your website is "in the sandbox," and stays ther...

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What is robots.txt for?

Robots.txt is a text file you place in the main directory of your website, which tells search engines not to crawl a specific page or set of pages.You should add this file if there are pages on your w...

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What's a Spamblog?

A spamblog is a blog that is used primarily for promotion of affiliated websites, for selling links and adverts, or attempting to manipulate search results by providing a high number of backlinks to w...

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What's an Autoblog?

An autoblog is a blog where the content is automatically gathered from a range of selected RSS feeds.Autobloggers typically use autoblogging software to gather and publish the work, all the blog owner...

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What's an "Authority" Site?

“Authority site” is a term used to describe websites with a specific niche that contain high quality content and that are respected and use as a reliable resource within an industry.An authority site ...

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What are "Supplemental" Results?

Supplemental results are web pages featured in search results that come after the main rankings. Supplemental content allows the search engines to feature as much content as possible, but means that t...

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What is Page Rank?

PageRank (PR) is a method used by Google to determine the quality of links pointing at a website, and therefore the perceived importance of such a site online. PR is scored from 0 to 10, with only a v...

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