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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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How Often Does Google Update Page Rank?

In the past, Google has usually updated PageRank (PR) on average every three months. However, the most recent update to PR came in February 2013, leading to speculation that Google are dropping PR fro...

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Does PR Matter?

In the past, many webmasters and site owners have looked to pursue PageRank (PR) as the focal point of their SEO activities. While chasing PR alone was never seen as a worthwhile approach, people are ...

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What is the "Google Dance"?

The Google Dance is an old term used to describe how search rankings would fluctuate in Google's early days. Google would rebuild their rankings on a periodic basis, leading to often huge differences ...

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How Does Google Personalize my Results?

Google personalizes individual search results by using your search history and geographical location. This allows Google to provide you with a set of results that are more relevant to what you’ve sear...

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What is a Backlink?

A backlink is any link that points from one web page to another.

Prior to the emergence of search engines, backlinks were a primary aspect of web navigation, although they are still widely used today, ...

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What is Anchor Text?

Anchor text is the text that you click on when navigating the internet via a hyperlink.

For example, in the sentence, visit boughdigital.com for SEO services, the anchor text is 'boughdigital.com for S...

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What is a do-follow/no-follow link?

If you want to show search engine spiders that you're building links for traffic and not to manipulate the search results, you can use the "nofollow" tag within your links.

There are two type...

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Can Paid Links Harm my Ranking?

Yes, paid links can have a devastating effect on your search rankings, especially if you have been buying links in 'bad neighbourhoods.'

If your site has a number of paid backlinks and you haven't alre...

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Are Reciprocal Links Bad?

Back in the dark days of SEO, webmasters and SEO agencies would use reciprocal links to boost their search rankings. They could do this without any fear of their rankings suffering, because the quanti...

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What is a One-Way Link?

The answer to this one is in the question.

It is simply a link pointing from one page or website to another, which doesn't have a reciprocal link pointing back, or is subject to three-way linking.

For e...

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