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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What is Three-Way Linking?

Three-way linking, or a three-way link exchange, is the process of linking three sites together for the process of boosting the search engines of one, two, or all three.

In three-way linking, site A wo...

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What is a Site Wide Link?

A site wide link is a link that appears on every page of a website.  Site wide linking had previously been used as a black hat SEO technique in the days when the quantity of links is what mattered mos...

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What is Pinging?

Pinging is the name of the process used to notify search engines and directories that your website content has been updated. This means search engine spiders can crawl and index your new content at th...

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What is Link Velocity?

This describes the speed at which links are built pointing to your website. Link velocity is important, as it can betray any over the top link building you might be indulging in, which in turn can cau...

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Can I Build Links Too Fast?

You certainly can!

If you build links too fast, the likelihood is that you aren't really working for those links, and as a result Google will investigate your site and probably penalise you.  There are...

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What is Page Rank Sculpting?

Page Rank Sculpting is a technique of controlling the flow of Page Rank to webpages that might be of interest to search engines. This technique involves the use of the "nofollow" attribute within URLs...

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What is a Link Wheel?

A link wheel refers to a collection of websites that link from one to the other as well as back to a specific website with the aim of boosting the SEO performance of the specific website in question.


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What is a Mininet?

A mininet is similar to a link wheel, however the sites in a mininet are all owned by one person.

This individual would then use the sites that make up their mininet and build links pointing to th...

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What Makes a Good Site for a Link Wheel?

Nothing.  Building and using link wheels is a black hat SEO tactic and when you get caught by Google the consequences will be disastrous.

If an SEO agency uses link wheeling within an SEO proposal ...

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What is Link Bait?

Link bait is a term used to describe any piece of web content that is designed with the acquisition of links in mind. Content marketers are focused more than ever on creating link bait for their clien...

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