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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Analytics

Analytics

If I Have an All Graphical Page, Where can I Place Keyword Phrases for the Search Engines?

The immediate answer you might jump to is “in the alt tags.”Unfortunately, alt tags don’t mean anything to the search engines if the image isn’t clickable.Therefore, it is worth asking yourself if i...

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How Often Does Google Update Page Rank?

In the past, Google has usually updated PageRank (PR) on average every three months. However, the most recent update to PR came in February 2013, leading to speculation that Google are dropping PR fro...

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Does PR Matter?

In the past, many webmasters and site owners have looked to pursue PageRank (PR) as the focal point of their SEO activities. While chasing PR alone was never seen as a worthwhile approach, people are ...

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What Percentage of People Click on the First Listing in Google?

According to Chikita, 32.5% of web browsers will click the first result in Google, although estimates vary from 30 - 50%.

91.5% will click a result on the first page.

While improving your Google ranking...

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How do I use Google Alerts to Monitor the SERPs?

Using Google Alerts to monitor the SERPs is easy.

Simply go to http://www.google.co.uk/alerts and enter what you need.

Using Google Alerts, you simply input the search query - which in this case will be...

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What is the Best Way to Determine my Online Marketing Budget?

The first thing to do is investigate what you're going to get out of what you spend.

  • Is your site well optimised in terms of keywords already, so all you need to do is hire a blogger to provide ...

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What is Google Webmaster Tools?

Google Webmaster Tools is a free service offered to webmasters by Google.  It helps webmasters identify how their site is performing in key areas and also serves as a platform for Google to communicat...

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What is Google Analytics?

Google Analytics is a free to use tool that helps webmasters track the behaviour of users on their website.

Google Analytics can give a lot of great insight into how engaging your website is.  You ...

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How can we Minimize Traffic Loss After a Domain Name Change?

Switching domain names is undoubtedly a tough decision for any business, and definitely more so, for a pure online company. There are however some techniques that can dampen the impact of changing dom...

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Does Googlebot Take Notice of "Noindex" Tags?

Yes, Googlebot does take follow of "noindex" tags if they are placed and configured correctly within your website code.

However, if you publish a page on your website before adding the "noindex" ta...

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