&Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Black Hat SEO

Black Hat SEO

Is Buying Links Black Hat SEO?

Black hat SEO is defined as techniques that are unethical in order to manipulate the search engine rankings. So, is buying links unethical and black hat? Well, this has been a hotly debated subject fo...

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Is Black Hat SEO Legal?

The simple answer is that the majority of black hat SEO is not illegal. Techniques such as cloaking, keyword stuffing, and buying links are not illegal and never will be. However, other types of more ...

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What is a Link Network?

A link network is a collection of websites that deliver a high quantity of backlinks to a website with the aim of manipulating the search engine results in that site's favour.

Most link networks op...

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What was the Google Payday Loan Update?

Google launched an algorithm update in June 2013 which became known as the payday loan update.

This update was aimed at penalising or reducing the rankings of pages that achieved high search engine...

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