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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Branding/ Brand Awareness

Branding/ Brand Awareness

What's the difference between SEO and SEM?

The easiest way to explain the difference is that SEO (Search Engine Optimisation) is part of SEM (Search Engine Marketing). SEO simply comprises of optimising the web property for search engines via ...

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What's the Difference Between Paid and Organic Search Listings?

A paid listing is an advert.These will be displayed in the search results as ‘Ads related to (your search term).’Website owners pay for their sites to be advertised at the top of the search rankings, ...

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Is SEO Important for Offline Businesses?

Yes, it is!

Just because a business makes the majority, or all, of its money offline, that doesn't mean it should be neglecting opportunities for online success.

Whether an offline business builds a web...

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