&Latest tutorials

How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Content & Blogging

content and blogging...

What is a Community Manager?

In the context of digital marketing, a community manager is a person within a business assigned to interact and engage with the business' audience across social media platforms, including the comp...

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Is Social Media Really Important?

You bet it is!

While there is many a business owner out there that believes social media isn't going to deliver any success or value for them, the reality is that most of the time they haven...

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Does Using Google Authorship for Different Niches Dilute my Authority?

Google Authorship is one of the most relatively recent exciting new developments in the world of SEO and digital marketing, and is used for a variety of reasons.

One of the main reasons is that it ...

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Should I Bold and/or Italicize my Keyword Phrases in my Copy?

This is a frequently asked question, and one that many SEO's provide a fluffy answer one. In general, it is definitely more important to include your keywords in other areas of your website such as th...

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Should I Create a Blog for SEO Purposes?

This is a great question, and the answer is definitely yes. However, I wouldn't suggest just creating a blog for SEO purposes, but also for building a community, responding to customers, producing vir...

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Should I Rank My Own Content or Articles on Other Sites?

Yes, but it shouldn't be the only thing you do.

Modern SEO means that earning backlinks is far more favourable than building them yourself, especially as you don't know that the article and backlink yo...

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What's the Truth About Duplicate Content?

Now, there is no instant duplicate content penalty, but if someone steals your content you can report it to Google and ask for it to be removed from their search results.The increasing use of Google...

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What's a Spamblog?

A spamblog is a blog that is used primarily for promotion of affiliated websites, for selling links and adverts, or attempting to manipulate search results by providing a high number of backlinks to w...

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What's an Autoblog?

An autoblog is a blog where the content is automatically gathered from a range of selected RSS feeds.Autobloggers typically use autoblogging software to gather and publish the work, all the blog owner...

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Why do I Need to Write Copy for my Website?

"Content is king" is probably a phrase you're familiar with, although this will likely be in the context of blogs and other content that you create on a regular basis.  However, copy is imperative acr...

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