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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Intermediate & Advanced SEO

Intermediate & Advanced SEO

I have just bought a social bookmarking website; can I use this to improve my external linking, overall website traffic and use the thousands of registered users on the website?

There are a number of things to discuss within this question. Some of these include: Is the social bookmarking website creditable? What are the current traffic levels of the website? What is the proce...

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Why are Such Low Quality Websites Ranking in Google?

This is a very interesting question, and one which baffles a lot of SEO’s. Google has and will continue to take the user experience on their search engine seriously, and as such, they always try to pr...

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What's off-page SEO?

Off-page optimisation deals with improving a site's visibility by manipulating off-site factors such as links from other websites. In recent years, it has become easier to manipulate on-page factors, ...

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What is the "Freshness" Factor?

The freshness factor is something written into search algorithms to ensure that as much new, fresh, and relevant content as possible makes its way into the highest search rankings.It was introduced so...

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What are "Supplemental" Results?

Supplemental results are web pages featured in search results that come after the main rankings. Supplemental content allows the search engines to feature as much content as possible, but means that t...

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What is Page Rank?

PageRank (PR) is a method used by Google to determine the quality of links pointing at a website, and therefore the perceived importance of such a site online. PR is scored from 0 to 10, with only a v...

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What is the "Google Dance"?

The Google Dance is an old term used to describe how search rankings would fluctuate in Google's early days. Google would rebuild their rankings on a periodic basis, leading to often huge differences ...

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What is the Official Google/Yahoo/Bing Policy on SEO?

There aren't any strictly defined policies on SEO, but all search providers to supply webmasters with resources to help them build and maintain the best website possible.

The policy of Google, Yahoo, a...

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Why Doesn't Google Tell me how many links I have?

Many suspect that the real reason is simply because Google doesn't want you to know. Of course, you can use Google Webmaster Tools to look at a diverse cross section of your links and where they're co...

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Who is Matt Cutts?

Matt Cutts is the Head of the Webspam team at Google.

He is a well-known figure in the search community, regularly posting video blogs and answers to questions through Google's Webmaster Help YouTube a...

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