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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Keyword Research

Keyword Research

Should I buy Keyword Rich Domains?

Well, it depends on whether you are talking about one domain or numerous domains to manipulate search rankings. I am hoping you are talking about the former (one domain) as this is seen as a legitimat...

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Should I Optimize for the Plural or Singular Form of my Keyword Phrases?

There is no definite answer to this question, and is purely depends on your situation. Search engines, and in particularly Google, are getting much smarter and their technology can detect the differen...

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What is LSI?

LSI stands for Latent Semantic Indexing. LSI is how search engines crawl and index web content quickly in order to ensure the most recent and relevant results are on display for each search term.

L...

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What Makes a Good Keyword?

There is no definitive answer to what makes a good keyword, but there are some pointers that will ensure you're on the right path.

Both broad and targeted keywords could be good for your website. There...

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How Many People are Searching for my Keyword?

Obviously, the answer to this question depends on your industry and what your keywords are, so we'll focus on how you can find the answer instead.

The first thing you can do is use our own keyword rese...

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What is the "True" Competition for a Keyword?

90% of search engine users pick a result from the first page of the results, so it is said that the true competition for a keyword are the sites that appear in positions 1 - 10 for that particular key...

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What are Long Tail Keywords?

Long-tail keywords are a type of keyword phrase that is entered into a search engine and normally the search query consists of over three keywords (but sometimes over five). The idea of long-tail keyw...

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Can my Website Rank for Every Keyword?

As a business owner myself, I understand the requirement to try and rank for as many keywords as possible, as this is one source of commercialisation. However, it is normally unrealistic to assume tha...

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What is Keyword Density and How Does it Help?

Keyword density refers to how often you write your keywords within a piece of web content.  For example, if you wrote a 400 word blog and featured your keyword 4 times, your keyword density would be 1...

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Should I Optimize for Plural or Singular Keywords?

The answer to this question is both if each of them gets enough monthly searches. Although Google are clever enough to work out the difference between plural and singular keywords, it is still advisab...

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