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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Link Building

Link Building

Should I Tell Someone That I've Linked to Them?

Absolutely!

Modern digital marketing is all about relationship building, and one of the easiest and quickest ways to build your online network and develop relationships is to reach out to people wh...

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How can I Automate the Link Building Process?

Oh dear, I think we have a black-hat SEO in our community! The link-building process for any website should be based on a targeted campaign that is carried out manually. Yes, you can automate link-bui...

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What Other Factors Affect Rankings Besides Backlinks?

Achieving SEO success used to be closely linked to how many backlinks you had pointing at your site. While backlinks are still important, the type of link and the quality, relevance, and authority o...

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What is a C-class IP and why should I care?

You probably already know that your IP address is your ‘online address.’ A C-class block of IP addresses are ones that are next to each other, in terms of the numbers in the address itself. In the c...

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Should I Build Links for Human Beings or the Search Engines?

If you’ve been undertaking SEO activities for a number of years but haven’t been keeping up to date with the industry, then you might still be building links for search engines.Years ago, link quant...

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What is a Backlink?

A backlink is any link that points from one web page to another.

Prior to the emergence of search engines, backlinks were a primary aspect of web navigation, although they are still widely used today, ...

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What is a do-follow/no-follow link?

If you want to show search engine spiders that you're building links for traffic and not to manipulate the search results, you can use the "nofollow" tag within your links.

There are two type...

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Can Paid Links Harm my Ranking?

Yes, paid links can have a devastating effect on your search rankings, especially if you have been buying links in 'bad neighbourhoods.'

If your site has a number of paid backlinks and you haven't alre...

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Are Reciprocal Links Bad?

Back in the dark days of SEO, webmasters and SEO agencies would use reciprocal links to boost their search rankings. They could do this without any fear of their rankings suffering, because the quanti...

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What is a One-Way Link?

The answer to this one is in the question.

It is simply a link pointing from one page or website to another, which doesn't have a reciprocal link pointing back, or is subject to three-way linking.

For e...

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