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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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On-Page Optimisation

On-Page Optimisation

Can SEO Hurt my Website?

That all depends on the type of SEO you do and the reason you're embarking on an SEO program.

If your SEO plan is to try and make your website "better for the search engines," to follow an old-...

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What's on-page SEO?

On-page optimisation includes the improvement of a website's visibility by manipulating titles, headers, content, images, and the internal linking structure; basically anything that is contained in th...

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Does Domain Age Help?

Matt Cutts, Google’s Head of Webspam, says that once a site is more than two or three months old, domain age shouldn’t make a difference.

Why is it the case then that older sites rank higher in s...

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What is a doorway page/cloaking?

A doorway page is something used in Black Hat SEO for spamdexing purposes.This is when webmasters or SEO agencies attempt to manipulate search results by spamming the indexing process.Using doorway ...

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What is robots.txt for?

Robots.txt is a text file you place in the main directory of your website, which tells search engines not to crawl a specific page or set of pages.You should add this file if there are pages on your w...

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What is Page Rank Sculpting?

Page Rank Sculpting is a technique of controlling the flow of Page Rank to webpages that might be of interest to search engines. This technique involves the use of the "nofollow" attribute within URLs...

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Do I need meta tags for SEO?

Meta-tags are traditionally the tags at the top of HTML and refers to the three main categories:

  • Page Title
  • Meta Description
  • Meta Keyword

Traditionally (circa. 2005), t...

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How Does Google View my Site?

Google views your website by sending a robot - Googlebot - to "crawl" your website pages, which are then indexed for their search engine.

Googlebot can only see text, which makes it important to us...

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What is a Landing Page?

A landing page is a single page on a website where an internet user will land when they click through an organic search result, paid advert, or backlink from another website.

The objective of a landing...

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Does Site Size Matter?

It does and it doesn't.

When you're launching your website, you should make your website as large as it needs to be but no bigger than necessary.  For example, if you're a small business operating in y...

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