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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Latest tweets

Search Engine Trends

Search Engine Trends

Should I Listen to Everything Matt Cutts Says?

That's a very good question, because if you head over to Search Engine Land, Search Engine Roundtable, or another industry resource, and check out the posts related to Matt Cutts' video blog a...

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How can Social Media be Used for SEO?

Social media is a hugely important aspect of SEO and digital marketing in general.

The big benefit websites can see from using social media is through social shares that their content generates.  E...

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