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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Technical SEO Issues

technical issues...

What is an XML Sitemap?

 

A .xml sitemap is simply a list of URLs that is designed for spiders to identify all pages attributed to the particular website. The sitemap generally facilitates the search engine bots to locate...

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Why Does Google Hate my Site?

This is a rather broad question, and there are too many hypotheses to mention in this answer as Google has over 250 variables that it considers in its algorithm. However, there are a number of high-qu...

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Can Search Engines Index Dynamic Sites with Query Strings in the URL?

No, search engines can only index pages that appear on your website server, and because these pages are created by searches through your website they don't actually exist in the eyes of search engine ...

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Is my Website Banned in Google?

Well, if you have gone with a dodgy black-hat SEO company then the answer is probably yes! To determine whether your site has been banned in Google, a simple and easy technique is to insert “site:doma...

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Do I Need to Make Sure my Files are not Buried Deeply in Multiple Directories on my Server?

Where your website files and pages are located on your server doesn't make any difference to your SEO.  However, where your files and pages are located on your website, and how easy they are to find b...

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Will Switching Server Hosts Affect my Search Engine Rankings?

Not if you’re making a like for like swap to a server with similar resources.If you’re moving from a dedicated server to a shared or VPS solution, for example, then you won’t see any immediate impac...

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How do I Get my Files Indexed by the Search Engines After a Redesign Where File Names Have Changed?

Use a 301 permanent redirect to ensure that all old URL’s point to the new and updated pages.

It is also worth submitting a new sitemap to Google, ...

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Should I Add a Robots Follow Meta Tag to my Pages?

You don't need to do this, as search engine spiders are automatically set to crawl all pages by default.

If you have any pages that you don't want to be crawled or indexed, you can add a no follow ...

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How Can we Minimize Traffic Loss After a Domain Name Change?

If you take the correct steps when launching your new website this shouldn’t be a problem that affects you too much.You can simply add your new domain to the DNS, and people can access your site usi...

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Why Would I Want to 301-redirect an Aged Domain?

To being answering this question it is important to understand the definition of what a 301 redirect actually is. A 301-redirect actually refers to the status code of the page, so what is the current ...

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