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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Can Search Engines Index Dynamic Sites with Query Strings in the URL?

No, search engines can only index pages that appear on your website server, and because these pages are created by searches through your website they don't actually exist in the eyes of search engine spiders.

If certain dynamic pages are created by repeated searches of the same terms and criteria, you can create links to these and place them within your site map, which will then lead to Google indexing them.

However, you shouldn't do this for all dynamic pages on your website as Google don't want to display the results of an on-site search engine in their own results.



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