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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Can SEO Agencies Have a 'Special Relationship' with Google?

Many SEO agencies claim to have a special relationship with Google, and so they promise “guaranteed rankings.”  These SEO agencies are to be avoided, as there is not one SEO agency that can promise this.

As soon as an SEO agency promises or mentions this, you should instantly hang up or stop the conversation, as these are probably an illegitimate business. It is though worthwhile asking them if they are certain it’s Google (for SEO) they have a special relationship with, and to get more details on the relationship. There is the possibility that they are claiming to have a “special relationship” with Google, as they have gained the qualification and therefore become a “certified partner” for Google Adwords (the pay-per click advertising product that they offer). 

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