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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Can SEO Companies Really Have Special Relationships with the Search Engines Like Some of Them Claim?

No, they can’t. If any SEO companies tell you this, then they might be up to a number of things.

  • They might be merely trying to dazzle you with knowledge that “no one else” knows, but is merely something from Google’s Webmaster Guidelines dressed up to sound complicated.
  • If they’re offering “instant SEO,” they’ll use guarantees like “#1 in a Month” to sell their ‘special relationship,’ when in reality they’re probably using black hat techniques, and will take your money and run, usually just before you receive a penalty notification via Google Webmaster Tools
  • They might be selling PPC as SEO.Instead of actually carrying out any work, an SEO company might be looking to profit through selling on sponsored rankings for a small profit. The SEO company that does this enough will enjoy healthy margins.

When it comes to organic search, there is no magic formula and selected SEO companies certainly do not enjoy a special relationship with search providers.If any SEO company tells you this, it is time to start looking elsewhere.

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