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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Do Ecommerce Pages with Numerous Tabs Suffer from an SEO Perspective?

It is common for ecommerce sites to use tabs, typically in a box next to pictures of the product, in order to split the information up on the page.

For example, an ecommerce product page may have tabs with a written description of the product, technical information such as the size of the product and what it is made from, and delivery and returns information.

Search engine spiders can see all of the information on these tabs so long as there is nothing written in the website code to keep them hidden.  Therefore, ecommerce pages with numerous tabs shouldn't suffer from an SEO perspective and should do what they can to optimise the written content contained within these tabs.



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