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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Do I need meta tags for SEO?

Meta-tags are traditionally the tags at the top of HTML and refers to the three main categories:

  • Page Title
  • Meta Description
  • Meta Keyword

Traditionally (circa. 2005), these meta-tags were important to search engines in how they used to rank websites. However, as the search engines have increased in sophistication over the years, the meta-tags (description and keywords) are dormant in terms of affecting the ranking positions, as search engines have realised that SEO’s used to manipulate these tags to gain higher prominence in search engines.

Therefore, my advice is to ignore meta-keywords and to create a meta-description only to attract further click-throughs via the search results pages- as the meta description is the snippet shown within these pages. So, implement the meta-description for users rather than search engines.

For more advanced SEO, there is now an advanced feature of meta-tags called either ‘Rich Snippets’, ‘Microformats’, or ‘Schema’ that looks to provide search engines with advanced coding in order to help them understand the page further. Examples of rich snippets for a food recipe page can be:

  1. Ingredients of the dish
  2. Preparation Time
  3. Cooking Time
  4. Cooking Method
  5. Cuisine Type- Indian, Chinese, Mexican



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