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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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How can we Minimize Traffic Loss After a Domain Name Change?

Switching domain names is undoubtedly a tough decision for any business, and definitely more so, for a pure online company. There are however some techniques that can dampen the impact of changing domain names. The easiest and most logical is to insert a 301 redirect from every page on your website to the new page on the new domain. Google have taken it one step further, and now actually allow you to specify this information via their Webmaster Tools functionality under the “configuration” and then “change of address”.

Their advice, which is normally worth following, is to:

  1. Ensure that your content is 100% set-up on your new domain
  2. Redirect all your existing content to the new domain with a 301 redirection
  3. Add and verify your new website via Webmaster Tools

Although Google has the majority market share in the industry, this advice is also powerful for the other major search engines such as Yahoo and Bing.



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