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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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How Does Google View my Site?

Google views your website by sending a robot - Googlebot - to "crawl" your website pages, which are then indexed for their search engine.

Googlebot can only see text, which makes it important to use tags to label rich media such as images and videos on web pages.

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