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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Is my Website Banned in Google?

Well, if you have gone with a dodgy black-hat SEO company then the answer is probably yes! To determine whether your site has been banned in Google, a simple and easy technique is to insert “site:domain.com” into Google and see whether any results come up. If not, then you should probably sign-up on sign-in to Google Webmaster Tools and see whether your domain has a specific message from Google highlighting that you have been banned.

There are also a number of SEO tools that specifically look to see whether you have been banned from search engines. If you are not banned, then there is clearly another problem into why your website is not getting indexed. It might be wise to speak to an SEO consultancy that might offer to fix the problem for free, or a small cost. It could be something as simple as you are blocking your entire website in your robots.txt file.

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