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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Is SEO Important for Offline Businesses?

Yes, it is!

Just because a business makes the majority, or all, of its money offline, that doesn't mean it should be neglecting opportunities for online success.

Whether an offline business builds a website and then pursues general or local SEO goals, SEO represents a huge opportunity for reaching out to a wider audience. More people now use Google than look in traditional directories like the Yellow Pages, and they do so to find offline businesses and locations as much as they do to find ecommerce sites.

If an online platform and SEO activities aren't part of your offline business plan, you're missing a trick.

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