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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Is Social Media Really Important?

You bet it is!

While there is many a business owner out there that believes social media isn't going to deliver any success or value for them, the reality is that most of the time they haven't given these platforms a chance.

However, various studies and pieces of research provide a huge body of evidence that point to the great value of social media within SEO and as a digital marketing strategy in general. Our favourites are the 2013 Moz Ranking Factors Survey and a great infographic from the free Metro newspaper, which you can see here.

We also wrote a blog about what marketers can learn from the Metro article, which is at this link.

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