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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Should I Add a Robots Follow Meta Tag to my Pages?

You don't need to do this, as search engine spiders are automatically set to crawl all pages by default.

If you have any pages that you don't want to be crawled or indexed, you can add a no follow or no index tag, but you should be aware that these instructions aren't always heeded by search engine spiders.  The best approach is to only have content on your site that you're happy for search engine spiders to see, crawl, and index.



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