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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Should I Create a Blog for SEO Purposes?

This is a great question, and the answer is definitely yes. However, I wouldn't suggest just creating a blog for SEO purposes, but also for building a community, responding to customers, producing viral content, and to give your organisation a voice (these are just a few reasons). Blogging is a fast way to improve your search rankings, as it allows you to keep content fresh and regularly updated, which are both items that search engines (especially Google) love. The saying "Content is King" has been around for over a decade, and it is still true today.

Some benefits of blogging can include:

  • The opportunity to produce some linkable content i.e. infographic or other viral content
  • The blog can compliment any social media efforts that you are undertaking, and can also integrate social media within your blog posts. 
  • The blog can generate quick external links.
  • The blog provides an opportunity to utilise internal links to your commercially-beneficial pages.
  • Create updated and fresh content.

Therefore, it is advisable to create a blog as it will have multiple benefits for your company, which one is SEO.

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