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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Should I Tell Someone That I've Linked to Them?


Modern digital marketing is all about relationship building, and one of the easiest and quickest ways to build your online network and develop relationships is to reach out to people when you link to them from your own site.

Whenever you cite a website, person, or a particular piece of work, reach out to the source, tell them you've linked to them, thank them for creating such a great piece of valuable content, and ask them to check out the post you've linked to them in.

This is a great opportunity for you to start developing relationships and letting people know that you appreciate what they're doing.  The people you reach out to will become the first to link to you whenever they are creating a relevant piece of content, and before you know it your SEO and overall digital marketing campaign will be going from strength to strength.

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