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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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I have just bought a social bookmarking website; can I use this to improve my external linking, overall website traffic and use the thousands of registered users on the website?

There are a number of things to discuss within this question. Some of these include: Is the social bookmarking website creditable? What are the current traffic levels of the website? What is the process for sign-ups?

In my opinion though, I would be very sceptical in purchasing a social bookmarking website, as the quality of the website, users, and links achieved from this website would be extremely low (in some cases useless). This opinion can be supported by the recent algorithm updates by Google and other search engines, which clearly state that social bookmarking websites are low-quality.

Within having completed the research, my thoughts would be that the email list that you have gained is completely worthless. This is because a number of “black hat” SEO companies currently use fake email accounts to sign-up for social bookmarking websites in order to get an external backlink for their clients; the process is create a fake account, upload a large number of external links/ bookmarks, account gets banned, set-up another fake email account. In all honesty, the email list is probably about 99% fake accounts (unless the social bookmarking website is a creditable one).

Short cuts are not the best technique within SEO. It should be avoided at all costs.

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