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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What are "Supplemental" Results?

Supplemental results are web pages featured in search results that come after the main rankings. Supplemental content allows the search engines to feature as much content as possible, but means that they can still focus on providing browsers with the most relevant, high quality results first.

Unless you’ve been using doorway pages or have lots of duplicate content on your site that you haven’t highlighted using rel=canonical, it is unlikely that your pages will be placed in the supplemental index. However, as the search engines continue to refine their algorithms further, low quality, low value content is also likely to begin finding itself in supplemental results.



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