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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What Does SEO Stand For?

SEO stands for ‘Search Engine Optimisation’. SEO is a digital marketing technique that looks to optimise websites to appear higher in search engines such as Google, Yahoo, and Bing. SEO is perceived to be the most cost-effective digital marketing technique as it offers long-term value and return on investment (ROI) for companies.

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