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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What is a Community Manager?

In the context of digital marketing, a community manager is a person within a business assigned to interact and engage with the business' audience across social media platforms, including the company's blog and any forums they may manage through their own site.

The purpose of the community manager is to be the human face and contact point of the business online, so that there is always someone present to deal with customer enquiries, complaints, and just to generally engage with followers online.

Learn more about the role of a community manager, and understand whether you need one, in our blog post, Does Your Company Need a Community Manager?

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