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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What is a do-follow/no-follow link?

If you want to show search engine spiders that you're building links for traffic and not to manipulate the search results, you can use the "nofollow" tag within your links.

There are two types of "nofollow," a meta tag which tells search spiders not to follow any links on a page:

<meta name="robots" content="nofollow" />

And the link tag that tells search spiders not to count the link within search algorithms:

<a href=”http://www.yourwebsitesite.com” rel=”nofollow”>

Your link portfolio should feature a range of "dofollow" and "nofollow" links. Be aware that for a link to be "dofollow," you don't need to do anything, as all links are automatically "dofollow" when you insert them into text.

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