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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What is a Link Farm?

This is a group of websites that all link to each other, for the purposes of manipulating search engine results. This is a black hat SEO technique which Google looked to combat by filtering results that appeared highly in their rankings as a result of link farm participation, and in some cases removing entire groups of websites from their index.

A link farm might also be termed a mininet, but sites within a mininet won't always all link to each other, as they would within a link farm.



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