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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What is Google Webmaster Tools?

Google Webmaster Tools is a free service offered to webmasters by Google.  It helps webmasters identify how their site is performing in key areas and also serves as a platform for Google to communicate with webmasters with regard to various issued connected to the site.

Many see Google Webmaster Tools as an essential tool when it comes to website maintenance and SEO, as they can submit sitemaps, analyse and disavow links, check loading times, view the keywords that are bringing traffic to the site as well as other sources, and take advantage of all the other data provided.

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