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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What is Page Rank Sculpting?

Page Rank Sculpting is a technique of controlling the flow of Page Rank to webpages that might be of interest to search engines. This technique involves the use of the "nofollow" attribute within URLs in order to restrict Page Rank to a specific webpage.

Search engine optimisation professionals started using the "nofollow" attribute to control the flow of PageRank within a website, but Google has since corrected this error, and any link with a nofollow attribute decreases the PageRank that the page can pass on.

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