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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What is the "Google Dance"?

The Google Dance is an old term used to describe how search rankings would fluctuate in Google's early days. Google would rebuild their rankings on a periodic basis, leading to often huge differences in search rankings over time.

Google started updating its index weekly from 2003, which stopped the Google Dance from happening, although many people have experienced something similar when Google Panda and Google Penguin updates have hit their sites.



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