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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What is the Official Google/Yahoo/Bing Policy on SEO?

There aren't any strictly defined policies on SEO, but all search providers to supply webmasters with resources to help them build and maintain the best website possible.

The policy of Google, Yahoo, and Bing is that they are businesses who want to grow their market share by establishing a reputation for delivering the best and most relevant search results to their customers (internet users) in the form of high quality content. As a result, the resources they provide all point you towards creating as user-friendly a website as possible.

Search providers aren't stupid, and they know that SEO happens. However, they're tolerant of a variety of SEO practices, including link building, and will usually only take action against sites when they fall below certain quality standards or they are making blatant efforts to manipulate the search algorithms.

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