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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What Percentage of People Click on the First Listing in Google?

According to Chikita, 32.5% of web browsers will click the first result in Google, although estimates vary from 30 - 50%.

91.5% will click a result on the first page.

While improving your Google ranking should never be the outstanding objective of your SEO campaign, it helps to keep these figures in mind, as when you land on page one you should see significant traffic increases, irrespective of your actual ranking.

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