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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What's on-page SEO?

On-page optimisation includes the improvement of a website's visibility by manipulating titles, headers, content, images, and the internal linking structure; basically anything that is contained in the code and content of the site. Search Engines still consider the phrase "Content Is King", so they place a lot of value on originality, quality and relevance of textual content.

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