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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What's the Truth About Duplicate Content?

Now, there is no instant duplicate content penalty, but if someone steals your content you can report it to Google and ask for it to be removed from their search results.The increasing use of Google authorship will also become a key factor in designating ownership of content, so start using it.

If you have duplicate pages on your own website, then use rel=”canonical” to ensure Google shows the one you want in search results.Google’s Matt Cutts said in July 2013 that duplicate content won’t hurt you unless it is a blatant attempt to manipulate the search engine, so as long as you’ve set a canonical page you shouldn’t need to do much else.

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