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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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What Should I do About Competitors who Spam the Search Engines?

If you feel your competitors are taking an unfair advantage through spamming the search engines, you’re certain to feel frustrated.In fact, you’ll probably want to visit Google’s headquarters yourself and point out exactly what your competitors are doing.

However, there is no need for you to feel this way.

Your competitors might be standing tall at the top of search rankings for various keywords today, but if they’re using outdated, spammy techniques in order to fool the Google algorithm, you can rest assured it won’t be long before a manual or algorithmic penalty comes into play.  While Google Panda and Google Penguin, as well as their manual monitoring of links and content, is dealing with the problem of spam, you can still send feedback to Google if you feel a site is spamming and getting away with it.

For your part, you should continue playing the long game and pursuing white hat SEO in order to see sustainable, consistent results over time.

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