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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Latest tweets

Who is Matt Cutts?

Matt Cutts is the Head of the Webspam team at Google.

He is a well-known figure in the search community, regularly posting video blogs and answers to questions through Google's Webmaster Help YouTube account, which are subsequently posted on Search Engine Land and other industry websites.

While many find his advice helpful, there is a lot of cynicism surrounding Cutts, given his senior position at Google, and he has also been known for throwing out a number of "red herrings" in the past which have led webmasters and SEO agencies to do things that might not have any SEO benefit at all.

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