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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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Why do I Need to Write Copy for my Website?

"Content is king" is probably a phrase you're familiar with, although this will likely be in the context of blogs and other content that you create on a regular basis.  However, copy is imperative across all of your website pages.

  • Copy helps to reinforce meta data and other HTML tags on your pages and shows the search engines what your website is about, helping them to rank you in relevant search results.
  • Copy plays many roles when it comes to your human website visitors.  On commercial pages, content tells your visitors what products and services you have to offer, as well as giving some scenarios and reasons as to why the reader should buy it from yourself.

Without copy, your website it just a shell, and you aren't going to hit page one or be seen in a favourable light by Google or users if that's what you're giving them!  Copy, and great copy at that, is part of the foundation of every website.



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