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How to Build a Content Team


Whether you’re a digital marketing agency like ourselves, or a business invested in your own digital marketing strategy, putting together a content team is going to be an important step on your path to success.

Most businesses that are focused on their online success will already have a “content marketing person” working under some title or other.  They might be the person who writes the blogs, updates the social media account, and does everything else, for example, but also has a role to play within the business.  This scenario is the most common, and is why some businesses don’t have the online presence they should have; content marketing gets pushed to the bottom of the agenda on a daily basis.

More Heads are better than one

Before we get into the how, let us sum up the why.

If you have a content team – even if it is just two or three people – you get additional ideas and have other people on hand to do the job if someone is busy.  Within the content team, you can have people who have different strengths and specialties, which is what we’ll look at now.

Building Your Team: What You Need

Contrary to what many will assume, you don’t need to be in a position where every person in your content team is a great writer.

An easy way to start putting together your content team is to think about the different stages of content creation.  What do you need to do?  At the very least, you need to research content ideas, come up with source material and titles, and then write and publish the content.

The best thing to do is often to ensure that the writer’s job is just that; to write.  While researching and creating a great title might not seem like a big deal, in the time it takes to do this a writer could have written a full blog post for your website and performed the necessary social outreach around this.

Therefore, you should look to split up the different stages of your content marketing process, so that everyone involved can do what they are tasked with.  When the system is working well, everyone involved will be pushing each other, whether it is for more content, better sources, or more title suggestions.

Who to Involve?

Content marketing is an integral part of modern digital marketing, so it is best to involve people at all levels of the business.  The business leader shouldn’t be the content writer, but they should at least be involved in the process so they know what is going on.  When the process is working and the business leader has full trust in what is happening, they can then step back if they wish to do so.

Even still, it is best to have people involved from all levels of the business so it feels like something important.  If three or four junior team members are told to create the content and forgotten about, the results a business is looking for probably won’t be forthcoming.

At Bough Digital, we can create a content strategy and regular content on behalf of your business, and also provide outsourced management services for businesses looking to have a strong content strategy but want to take a hands-off approach.  Contact us now to discuss your needs and to receive a free no obligation quote.

Written by
Posted · Jun 06, 2014
Categories · Content Marketing.
Related Articles · How to Create an SEO Blog. How to Create Content to Win Links. Why is Evergreen Content Important?. What is Evergreen Content?. What is Google's Scraper Report Tool?. How to Keep Your Content White Hat. How to Deal With Stolen Content.


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