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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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How to Tell People you’ve linked to them

If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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How to Create a Guest Blogging Strategy


Although getting links to your website is now more about link earning and less about link building, the latter is still an important part of any digital marketing strategy.  Be realistic; the internet is a big place, and only the biggest and best known websites and businesses tend to be able to earn all their links. Yes, your own high quality content on your website will bring you some success, but it won’t provide you with links of sufficient volume to get you the exposure you want or the traffic increases you’ll be looking for.

Therefore, you should expect to be doing at least some guest blogging moving forward. How can you create your guest blogging strategy?

Know the Content You Want to Produce

What types of content are you going to provide to bloggers when you guest on their website? Are you going to provide blog posts and other types of written content or are you also going to provide things like images, infographics, and videos?

While the obvious approach to take might be to go for the least ‘technical’ types of content – written copy – if your site is rich with various types of visual media then any site where you would like to guest will potentially expect something similar. You should have an idea of what types of content you are willing to create as a guest post, although if you get asked to do something different on a site that could deliver high traffic you can consider it at the time.

Where Will You Post?

You need to know the types of website where you are going to post, and ideally have some specific ones that you are going to approach with a guest post proposal. While you might want to target the very best industry blogs, if you are a new and emerging business yourself, you will need to be realistic; until you’re well known you probably won’t be able to do that, but you can still post on lower level blogs that publish quality and are well regarded by Google.

How Often Will You Post?

This should really be called how often will you reach out to others, but it’ll also depend on how you go about getting posting opportunities in the first place; are you building relationships with bloggers through their forums and comments sections or are you outreaching with emails? Ensure you have a schedule – build it into your regular editorial calendar – and you’ll not only be managing your own workload effectively but also building links at such a pace that they will look naturally acquired.

Written by
Posted · Dec 05, 2013
Categories · Link Building & External Link Strategies.
Related Articles · How to Find Guest Posting Opportunities. How to Choose Guest Authors for Your Blog. If I Have a Small Site, Should I Build Fewer Links?. What Does a High Quality Link Building Opportunity Look Like?. How to Construct an Editorial Calendar. Backlinks or Content: What’s Worth More?.


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