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How to Create an Engaging Facebook Page


“If you build it, they will come” generally isn’t something that works when it comes to a Facebook page.  Social media has evolved so quickly within the overall digital marketing spectrum that it now isn’t enough to simply “have a Facebook page” for your business.

Facebook, in particular, has evolved to the point where you could even be using it as an effective storefront for your business.  In addition to generating a large-scale presence on social media, which will be strong in its own right, you can also create another funnel of traffic running towards your website.

This resource isn’t going to run through specifically what you need to do to create the Facebook page from scratch, but rather look at what you need to do to rise above the basic shell of a business page that Facebook will provide you.

Initial Set up Tips

During the initial setup of your page, you will need to input a business description and upload a photo, amongst other things.  We’ll focus on these, as they’re the most important.

You should:

  1. Ensure the description is a great summary of your business.  You have a limited number of characters so should make this to the point and inclusive of anything you want people to see as part of your first impression.
  2. Use your company logo as your main profile picture, but feel free to use something different as your banner.  When we say something different, it still needs to be relevant to your business in some way.  For example, you could take a picture of everyone working in your offices, or if you have a great view from your workplace, take a photo on a sunny day and use that.

Your banner is your opportunity to be more personal and friendly – which you’ll then be throughout all of your activities – but be sure to keep the description and the logo on brand.

How to be Engaging

1.Engaging (adjective): charming and attractive

2.Engage (verb): occupy, attract, or involve someone’s interest or attention; cause someone to become involved in a conversation or discussion

Those two points could be used throughout your Facebook strategy from start to finish.

You could even create a checklist for the person in charge of social media to work to, where the above points are written as questions.  If something goes on your Facebook timeline that isn’t charming and attractive, or is potentially going to involve someone in a conversation, then why is it there at all?

Be aware that building a Facebook presence isn’t an exact science; you need to spend time figuring out what works and what doesn’t work.  Facebook’s own page insights tool will help you in this respect, as you can see how many people are seeing your post, as well as how many times posts are being liked, shared, or commented on.

Over time, you will build a picture of the type of posts that work, what doesn’t work, and discover the best times to be posting in order to see maximum engagement.

All you then need to do is continue to tweak your strategy until you find a formula that works for your business and starts to bring you success.

If you need assistance in setting up your Facebook page, or already have a page that you would like to make more engaging, Bough Digital can help.  Contact us now to discuss your Facebook or overall social media needs, or check out our social media packages here.

Written by
Posted · Jun 17, 2014
Categories · Social Media Optimisation.
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