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How to Plan a PPC Campaign

Whether you decide to embark on a pay-per-click (PPC) advertising campaign to add an extra string to your digital marketing bow, or because you want to use it as an alternative keyword research tool in today’s world of keyword (not provided), the ability to plan and manage your campaign holds the key to whether you achieve your objectives.

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If you’re crediting other websites with links out from your own, the onus is on you to tell them you’ve done it, otherwise your generosity may never be discovered!

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How to Plan Your SEO Strategy for 2014


Now that we’re into 2014 you should have already started putting together your SEO strategy and be thinking about putting it into action.  However, we understand that businesses can often find themselves time poor and not being able to carry out the level of planning they might like to. At the same time, we know some businesses don’t like planning their SEO strategy too far in advance because of how fast changing and dynamic the digital marketing industry is. We also understand that frustration and perspective, but the truth is that to be successful you need to have some sort of plan in place.

While you might not be able to say at this stage specifically what you’ll be doing and when, there are some strategy elements you should have in mind.

Content Marketing

Although it is inevitable some things are going to change in 2014, the importance of content is not going to be one of them. Make sure you are aware of what constitutes high quality content and understand how you can produce this on your website on a consistent basis. If you need to outsource content creation, then we highly recommend you do so, as it could be the difference between quality getting you to the top of Google or a lack of quality not taking you forward at all.

Your Approach to Link Building

There are many ways to build links, and how you do it in 2014 is likely to be key to your success. You need to be looking to earn links as much as possible while also recognising that traditional link building activities such as guest posting are still going to be necessary.

It is also worth trying things a little different, such as setting up Google Alerts for your brand name or targeted keywords. Could you get in touch with the author when these appear and ask for a link if one hasn’t been given? It’s worth a try as these links will all be “natural” to Google.

Use of Schema.org Mark-Ups

Using Schema.org mark-up is an SEO “must do” this year. If you aren’t doing it, then you’ll get left behind as the search engines continue to look for the best ways to put the most relevant results within all categories on page one. Get an experienced developer on-board and make this happen as a quick win; no need for this to be an on-going task – use a content management system that offers schema plugins, too. If you are a WordPress user, you can find a schema plugin here.

Think Mobile

Is your website designed in such a way that mobile users can have the same experience as desktop ones? Have you conducted mobile keyword research? If you aren’t thinking mobile, then you need to start, as this is where a large portion of your audience is going to be in 2014 and beyond.

Bough Digital can help you get your SEO strategy for 2014 together if you haven’t done it yet; get in touch now to discuss your SEO needs.

Written by
Posted · Dec 06, 2013
Categories · Search Engine Optimisation.
Related Articles · Understanding Natural Link Building. Does Google Value Backlinks or Content More?. What is the Google Hummingbird Upgrade?. How to Submit Your Site to Search Engines. How to Clean Up Bad SEO. The Importance of Good Site Design for SEO.


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